/* ===========================================================
   UPLYNK design system
   =========================================================== */
:root{
  --paper:#FFFFFF;
  --cream:#F6F0E8;        /* warm light beige for boxes / alternating sections */
  --sand:#ECE8DF;         /* Greige (cool): applied to ALL light sections */
  --ink:#2C1E18;          /* espresso brown, headings & primary text */
  --ink-2:#1C130F;        /* deep brown, dark contrast blocks */
  --slate:#6E6157;        /* muted warm-grey body text */
  --line:rgba(44,30,24,.10);
  --line-2:rgba(44,30,24,.16);

  --orange:#5C3A2A;       /* primary dark brown accent (UPLYNK logo) */
  --orange-2:#8A6247;     /* lighter brown for gradients/hover */
  --bronze:#9E947E;       /* metallic bronze (logo) */
  --bronze-2:#CBC0AF;     /* light bronze/silver (logo) */
  /* single-accent palette: all category accents map to the brand brown */
  --red:var(--orange);
  --green:var(--orange);
  --blue:var(--orange);

  --display:'Inter Tight', 'Inter', sans-serif;
  --body:'Inter', sans-serif;
  --mono:'IBM Plex Mono', monospace;

  --maxw:1180px;
  --r:18px;
  --ease:cubic-bezier(.22,.61,.36,1);
}

*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  margin:0;background:var(--sand);color:var(--ink);
  font-family:var(--body);font-size:18.5px;line-height:1.62;
  -webkit-font-smoothing:antialiased;overflow-x:hidden;
}
a{color:inherit;text-decoration:none}
img{max-width:100%;display:block}
h1,h2,h3,h4{margin:0;font-family:var(--display);font-weight:800;line-height:1.05;letter-spacing:-.02em;color:var(--ink)}
p{margin:0}
.container{width:100%;max-width:var(--maxw);margin:0 auto;padding:0 28px}

/* ---------- buttons ---------- */
.btn{
  display:inline-flex;align-items:center;justify-content:center;gap:.5em;
  font-family:var(--body);font-weight:600;font-size:.98rem;
  padding:.78em 1.5em;border-radius:999px;cursor:pointer;border:1px solid transparent;
  transition:transform .25s var(--ease), background .25s var(--ease), box-shadow .25s var(--ease), color .25s var(--ease), border-color .25s var(--ease);
  white-space:nowrap;
}
.btn--lg{padding:.95em 1.9em;font-size:1.02rem}
.btn--primary{
  background:linear-gradient(135deg,#4169E1,#2846C8);
  color:#fff;box-shadow:0 12px 30px -10px rgba(41,70,180,.5);
}
.btn--primary:hover{transform:translateY(-2px);box-shadow:0 18px 42px -10px rgba(41,70,180,.62)}
.btn--ghost{border-color:var(--line-2);color:var(--ink);background:var(--paper)}
.btn--ghost:hover{border-color:var(--orange);color:var(--orange);transform:translateY(-2px)}

/* ---------- shared section bits ---------- */
/* keep section headings clear of the fixed menu bar when jumping via anchors */
section[id],main[id]{scroll-margin-top:92px}
.section{padding:120px 0;background:var(--sand)}
.section--alt{background:var(--sand)}
.section__head{max-width:760px;margin:0 auto 64px;text-align:center}
.section__head--left{text-align:left;margin-left:0}
.section__title{font-size:clamp(2.1rem,4.8vw,3.6rem);text-transform:capitalize}
.section__sub{margin-top:18px;color:var(--slate);font-size:1.12rem}

/* ---------- full-bleed brown band behind the section name (About, Services, Reel results) ----------
   Same espresso gradient as the Commitment strip. The band is a direct child of the
   section so it spans the viewport edge to edge; it carries only the section name, and
   the headline plus sub-copy sit below it on the normal beige. */
.section--banded{padding-top:60px}
/* the Commitment strip is already dark, so give the band after it more beige breathing
   room, otherwise the two brown blocks read as one with a stripe through them */
.commit + .section--banded{padding-top:124px}
.sectionband{
  position:relative;overflow:hidden;
  padding:104px 0 96px;margin-bottom:84px;
  background:linear-gradient(135deg,#1D100E,#503533 50%,#1D100E);
  color:#DAD7D3;
}
.sectionband::before{
  content:"";position:absolute;inset:0;pointer-events:none;
  background:radial-gradient(60% 80% at 88% 8%,rgba(218,215,211,.14),transparent 60%);
}
.sectionband .container{position:relative;z-index:1;text-align:center}
/* the section name itself: larger, in the bronze gradient used on the Commitment strip */
.sectionband .kicker{
  font-size:clamp(2.2rem,5vw,4rem);margin-bottom:0;
  background:linear-gradient(120deg,#9E947E,#DAD7D3 50%,#9E947E);
  -webkit-background-clip:text;background-clip:text;color:transparent;
}
/* headline below the band, also stepped up */
.section--banded .section__title{font-size:clamp(2rem,5.2vw,2rem)}
.kicker{
  font-family:var(--display);font-size:clamp(2.4rem,3.6vw,3.1rem);letter-spacing:.01em;text-transform:uppercase;
  color:var(--orange);margin-bottom:12px;font-weight:800;line-height:1.05;
}
.grad{
  background:linear-gradient(120deg,var(--orange),var(--orange-2));
  -webkit-background-clip:text;background-clip:text;color:transparent;
}
.eyebrow{
  display:inline-flex;align-items:center;gap:.6em;max-width:100%;
  font-family:var(--mono);font-size:.82rem;letter-spacing:.12em;text-transform:uppercase;
  color:var(--slate);padding:.5em 1em;border:1px solid var(--line-2);border-radius:999px;
  background:var(--paper);box-shadow:0 6px 18px -12px rgba(44,30,24,.4);
}
.eyebrow__dot{width:8px;height:8px;border-radius:50%;background:var(--orange);flex-shrink:0;box-shadow:0 0 0 0 rgba(92,58,42,.5);animation:pulse 2s infinite}
@keyframes pulse{0%{box-shadow:0 0 0 0 rgba(92,58,42,.5)}70%{box-shadow:0 0 0 9px rgba(92,58,42,0)}100%{box-shadow:0 0 0 0 rgba(92,58,42,0)}}

/* ---------- NAV ---------- */
.nav{position:fixed;top:0;left:0;right:0;z-index:50;transform:translateY(-100%);opacity:0;pointer-events:none;transition:transform .4s var(--ease),opacity .4s var(--ease),background .3s var(--ease),box-shadow .3s var(--ease),border-color .3s var(--ease);border-bottom:1px solid transparent}
.nav.is-stuck{transform:none;opacity:1;pointer-events:auto;background:rgba(255,255,255,.9);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);border-bottom-color:var(--line);box-shadow:0 6px 24px -18px rgba(44,30,24,.5)}
/* persistent top bar (visible on every section, incl. over the hero) */
.nav--overlay{transform:none;opacity:1;pointer-events:auto}
.nav--overlay:not(.is-stuck){background:linear-gradient(180deg,rgba(28,19,15,.6),rgba(28,19,15,0))}
.nav__inner{display:flex;align-items:center;justify-content:space-between;height:78px}
.nav__brand{display:inline-flex}
.nav__logo{display:block}
.nav__logo--dark{display:none}
.nav.is-stuck .nav__logo--light{display:none}
.nav.is-stuck .nav__logo--dark{display:block}
.nav__links{display:flex;gap:34px;margin-left:auto;margin-right:38px}
.nav__links a{font-size:.96rem;color:rgba(255,255,255,.82);transition:color .2s;position:relative;font-weight:500}
.nav__links a:hover{color:#fff}
.nav.is-stuck .nav__links a{color:var(--slate)}
.nav.is-stuck .nav__links a:hover{color:var(--ink)}
.nav__links a::after{content:"";position:absolute;left:0;bottom:-6px;width:0;height:2px;background:var(--orange);transition:width .25s var(--ease)}
.nav__links a:hover::after{width:100%}
/* nav Services dropdown */
.nav__item{position:relative;display:inline-flex;align-items:center}
.nav__item--sub{padding-bottom:16px;margin-bottom:-16px}
.nav__item--sub>a{display:inline-flex;align-items:center;gap:7px}
.nav__item--sub>a::before{content:"";width:6px;height:6px;border-right:2px solid currentColor;border-bottom:2px solid currentColor;transform:rotate(45deg);margin-top:-3px;opacity:.6;transition:transform .2s var(--ease),opacity .2s var(--ease)}
.nav__item--sub:hover>a::before{opacity:1}
.submenu{position:absolute;top:100%;left:50%;transform:translateX(-50%) translateY(8px);min-width:216px;background:#fff;border:1px solid var(--line);border-radius:14px;box-shadow:0 26px 54px -22px rgba(44,30,24,.45);padding:8px;display:flex;flex-direction:column;opacity:0;visibility:hidden;transition:opacity .22s var(--ease),transform .22s var(--ease);z-index:60}
.nav__item--sub:hover .submenu{opacity:1;visibility:visible;transform:translateX(-50%) translateY(4px)}
.submenu a{font-size:.9rem;color:var(--slate);padding:10px 14px;border-radius:9px;font-weight:500;white-space:nowrap}
.submenu a::after{display:none}
.submenu a:hover{background:var(--paper);color:var(--orange)}
.nav.is-stuck .submenu a{color:var(--slate)}
.nav.is-stuck .submenu a:hover{color:var(--orange)}
.nav__toggle{display:none;flex-direction:column;gap:5px;background:none;border:0;cursor:pointer;padding:8px}
.nav__toggle span{width:24px;height:2px;background:#fff;transition:.3s var(--ease)}
.nav.is-stuck .nav__toggle span{background:var(--ink)}
.nav__toggle[aria-expanded="true"] span:nth-child(1){transform:translateY(7px) rotate(45deg)}
.nav__toggle[aria-expanded="true"] span:nth-child(2){opacity:0}
.nav__toggle[aria-expanded="true"] span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}
.nav__mobile{display:none;flex-direction:column;gap:6px;padding:0 28px;background:rgba(255,255,255,.98);backdrop-filter:blur(14px);border-bottom:1px solid var(--line);overflow:hidden;max-height:0;transition:max-height .35s var(--ease),padding .35s var(--ease)}
.nav__mobile a{padding:14px 0;color:var(--slate);border-bottom:1px solid var(--line);font-weight:500}
.nav__mobile a:last-child{border:0;margin:14px 0;text-align:center;color:#fff}
.nav__mobile-sub{display:flex;flex-direction:column;padding-left:16px;margin:4px 0 4px 3px;border-left:2px solid var(--line-2)}
.nav__mobile-sub a{padding:11px 0;font-size:.94rem;border-bottom:0;color:var(--slate)}
.nav__mobile-sub a:last-child{border:0;margin:0;text-align:left;color:var(--slate)}
.nav__mobile.is-open{max-height:600px;padding:12px 28px 22px}

/* ---------- HERO ---------- */
.hero{position:relative;padding:180px 0 0;overflow:hidden;
  background:
    radial-gradient(70% 50% at 82% 4%,rgba(19,185,129,.09),transparent 60%),
    radial-gradient(60% 45% at 12% 8%,rgba(59,130,246,.08),transparent 60%),
    var(--paper);
}
.hero__inner{position:relative;z-index:3;text-align:center;display:flex;flex-direction:column;align-items:center;will-change:transform,opacity}

/* moving aurora */
.hero__aurora{position:absolute;inset:-25% -10% 8%;z-index:0;pointer-events:none;filter:blur(80px);opacity:.6}
.hero__aurora::before,.hero__aurora::after{content:"";position:absolute;border-radius:50%}
.hero__aurora::before{width:600px;height:600px;top:-40px;left:50%;background:radial-gradient(circle,rgba(92,58,42,.38),transparent 66%);animation:aur1 16s ease-in-out infinite alternate}
.hero__aurora::after{width:540px;height:540px;top:30px;left:50%;background:radial-gradient(circle,rgba(59,130,246,.30),transparent 66%);animation:aur2 21s ease-in-out infinite alternate}
@keyframes aur1{from{transform:translate(-72%,-20px) scale(1)}to{transform:translate(-26%,70px) scale(1.18)}}
@keyframes aur2{from{transform:translate(8%,40px) scale(1.12)}to{transform:translate(-44%,-30px) scale(.92)}}

/* faint grid */
.hero__grid{position:absolute;inset:0;z-index:1;pointer-events:none;opacity:.6;
  background-image:linear-gradient(rgba(44,30,24,.05) 1px,transparent 1px),linear-gradient(90deg,rgba(44,30,24,.05) 1px,transparent 1px);
  background-size:66px 66px;
  -webkit-mask-image:radial-gradient(120% 75% at 50% 28%,#000,transparent 72%);
  mask-image:radial-gradient(120% 75% at 50% 28%,#000,transparent 72%);
}

/* kinetic headline */
.hero__title{font-size:clamp(2.6rem,7vw,5.6rem);max-width:17ch;margin:24px 0;line-height:1.03;color:var(--ink)}
.line{display:block;overflow:hidden;padding-bottom:.05em}
.line__in{display:inline-block;transform:translateY(115%);transition:transform .9s var(--ease) .12s}
body.is-loaded .line__in{transform:none}
.rotator{position:relative;display:block;height:1.16em;opacity:0;transform:translateY(20px);transition:opacity .8s var(--ease) .3s,transform .8s var(--ease) .3s}
body.is-loaded .rotator{opacity:1;transform:none}
.rotator__word{position:absolute;left:0;right:0;top:0;display:block;white-space:nowrap;opacity:0;transform:translateY(45%);transition:opacity .5s var(--ease),transform .5s var(--ease)}
.rotator__word.is-active{opacity:1;transform:none}
.rotator__word.is-out{opacity:0;transform:translateY(-45%)}
/* rotating hero words in royal blue (overrides the .grad brown) */
.rotator__word{background:linear-gradient(120deg,#2846C8,#2846C8);-webkit-background-clip:text;background-clip:text;color:transparent;-webkit-text-fill-color:transparent}

.hero__lede{max-width:60ch;color:var(--slate);font-size:1.2rem}
.hero__actions{display:flex;gap:16px;margin-top:36px;flex-wrap:wrap;justify-content:center}

/* load orchestration */
.hero__load{opacity:0;transform:translateY(24px);transition:opacity .85s var(--ease),transform .85s var(--ease)}
body.is-loaded .hero__load{opacity:1;transform:none}
.eyebrow.hero__load{transition-delay:.05s}
.hero__lede.hero__load{transition-delay:.46s}
.hero__actions.hero__load{transition-delay:.56s}
.live.hero__load{transition-delay:.68s}

/* floating social feed */
.feed{position:absolute;inset:0;z-index:2;pointer-events:none}
.fcard{position:absolute;will-change:transform;opacity:0;transition:opacity 1s var(--ease) .6s}
body.is-loaded .fcard{opacity:1}
.fcard__in{
  background:var(--paper);border:1px solid var(--line);border-radius:16px;padding:13px 16px;
  display:flex;flex-direction:column;gap:3px;min-width:134px;
  box-shadow:0 22px 44px -22px rgba(44,30,24,.35);
  animation:floaty 7s ease-in-out infinite alternate;
}
.fcard--reel{top:21%;left:3%}
.fcard--live{top:15%;right:4%}
.fcard--meme{bottom:31%;left:6%}
.fcard--trend{top:47%;right:2%}
.fcard--creators{bottom:21%;right:8%}
.fcard--live .fcard__in{animation-duration:6s}
.fcard--meme .fcard__in{animation-duration:8s;animation-delay:-2s}
.fcard--trend .fcard__in{animation-duration:6.5s;animation-delay:-1s}
.fcard--creators .fcard__in{animation-duration:7.6s;animation-delay:-3s}
@keyframes floaty{from{transform:translateY(-9px)}to{transform:translateY(11px)}}
.fcard__tag{font-family:var(--mono);font-size:.62rem;letter-spacing:.12em;text-transform:uppercase;color:var(--slate);font-weight:700}
.fcard__tag--green{color:var(--green)}
.fcard--reel .fcard__tag{color:var(--orange)}
.fcard--creators .fcard__tag{color:var(--blue)}
.fcard__big{font-family:var(--display);font-weight:800;font-size:1.35rem;color:var(--ink);letter-spacing:-.01em}
.fcard__sub{font-size:.72rem;color:var(--slate)}
.fcard__emoji{font-size:1.05rem;line-height:1}
.fcard__live{display:inline-flex;align-items:center;gap:.4em;font-family:var(--mono);font-size:.6rem;letter-spacing:.1em;color:#fff;background:var(--red);padding:.22em .5em;border-radius:5px;width:max-content;font-weight:700}
.fcard__live i{width:6px;height:6px;border-radius:50%;background:#fff;animation:pulse 1.4s infinite}

/* signature live ticker */
.live{
  margin-top:70px;width:100%;max-width:560px;text-align:left;
  background:var(--paper);border:1px solid var(--line);border-radius:22px;padding:26px 28px;
  box-shadow:0 34px 70px -34px rgba(44,30,24,.38);position:relative;overflow:hidden;
}
.live::before{content:"";position:absolute;inset:0;background:radial-gradient(120% 80% at 90% 0%,rgba(92,58,42,.08),transparent 60%);pointer-events:none}
.live__head{display:flex;align-items:center;gap:12px;margin-bottom:6px}
.live__pill{display:inline-flex;align-items:center;gap:.5em;font-family:var(--mono);font-size:.72rem;letter-spacing:.14em;color:#fff;background:var(--red);padding:.35em .7em;border-radius:6px;font-weight:700}
.live__dot{width:7px;height:7px;border-radius:50%;background:#fff;animation:pulse 1.4s infinite}
.live__label{font-family:var(--mono);font-size:.74rem;letter-spacing:.05em;color:var(--slate);text-transform:uppercase}
.live__count{font-family:var(--display);font-weight:800;font-size:clamp(2.4rem,7vw,3.4rem);letter-spacing:-.02em;color:var(--ink);line-height:1.1}
.live__bars{display:flex;align-items:flex-end;gap:6px;height:46px;margin:14px 0 12px}
.live__bars span{flex:1;height:var(--h);background:linear-gradient(180deg,var(--orange-2),var(--orange));border-radius:3px 3px 0 0;opacity:.9;animation:eq 1.4s ease-in-out infinite alternate;transform-origin:bottom}
.live__bars span:nth-child(odd){animation-duration:1.1s}
.live__bars span:nth-child(3n){animation-duration:1.7s}
@keyframes eq{from{transform:scaleY(.55)}to{transform:scaleY(1)}}
.live__note{font-size:.9rem;color:var(--slate)}

/* brand marquee */
.marquee{margin-top:90px;border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:26px 0;background:var(--paper);-webkit-mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent)}
.marquee__track{display:flex;align-items:center;gap:58px;width:max-content;animation:scroll 64s linear infinite}
.marquee:hover .marquee__track{animation-play-state:paused}
/* logo item */
.brand{display:inline-flex;align-items:center;justify-content:center}
.brand img{height:36px;width:auto;max-width:150px;object-fit:contain;opacity:1;transition:transform .25s var(--ease)}
/* per-logo optical sizing: square marks a touch smaller, wide wordmarks taller,
   so every brand reads at a similar visual weight despite differing aspect ratios */
.brand[data-name="Hyundai"] img,
.brand[data-name="POCO"] img,
.brand[data-name="Lenskart"] img,
.brand[data-name="Palmanos"] img{height:38px}
.brand[data-name="Aqualens"] img,
.brand[data-name="Xiaomi"] img,
.brand[data-name="Dell Alienware"] img,
.brand[data-name="Trends"] img,
.brand[data-name="HP"] img,
.brand[data-name="Skechers"] img{height:34px}
.brand[data-name="Iconic"] img{height:36px}
.brand[data-name="Fast&Up"] img{height:32px}
.brand[data-name="Redmi"] img,
.brand[data-name="Acer"] img,
.brand[data-name="FIKN"] img{height:30px}
.brand:hover img{transform:scale(1.06)}
/* text fallback until a logo file is added */
.brand.is-text{font-family:var(--display);font-weight:800;font-size:1.5rem;color:var(--orange);opacity:.9;white-space:nowrap;letter-spacing:-.01em;transition:color .2s,opacity .2s}
.brand.is-text::after{content:attr(data-name)}
.brand.is-text:hover{color:var(--orange);opacity:1}
@keyframes scroll{from{transform:translateX(0)}to{transform:translateX(-50%)}}

/* ---------- MASTHEAD (video banner + panel) ---------- */
.mast{position:relative;background:var(--sand)}
.mast__video{position:relative;height:64vh;min-height:490px;overflow:hidden;background:linear-gradient(135deg,#1D100E,#503533 50%,#1D100E)}
.mast__vid{width:100%;height:100%;object-fit:cover;display:block}

.mast__panel{position:relative;padding:74px 0 52px;background:var(--sand);overflow-anchor:none}
/* the menu section pins to the top once the video scrolls up; sections scroll under it */
@media(min-width:761px){
  .mast__panel{position:sticky;top:0;z-index:10;box-shadow:0 24px 44px -34px rgba(44,30,24,.5);transition:padding .35s var(--ease)}
  .mast__panel .mast__title,
  .mast__panel .mast__actions,
  .mast__panel .mast__scroll{max-height:420px;overflow:hidden;
    transition:max-height .4s var(--ease),opacity .3s var(--ease),margin .4s var(--ease)}
  /* once pinned, collapse to a slim bar: logo + menu only */
  .mast__panel.is-stuck{padding:14px 0}
  .mast__panel.is-stuck .mast__inner{align-items:center}
  .mast__panel.is-stuck .mast__title,
  .mast__panel.is-stuck .mast__actions,
  .mast__panel.is-stuck .mast__scroll{max-height:0;opacity:0;margin-top:0;margin-bottom:0}
  .mast__panel.is-stuck .mast__logo{height:46px;margin-bottom:0}
  /* pinned bar keeps the VERTICAL menu (logo left, menu right); the panel is
     see-through in the centre so the section underneath stays readable, with a
     soft frosted pill behind the logo and the menu only */
  .mast__panel.is-stuck{background:transparent;box-shadow:none;border-bottom:0}
  /* let the bar run edge to edge so the logo hugs the far left and the menu the far right */
  .mast__panel.is-stuck .mast__inner{max-width:none;padding:0 22px}
  .mast__panel.is-stuck .mast__logo{
    padding:0;border-radius:10px;align-self:flex-start;background:none;
    box-shadow:0 10px 24px -14px rgba(44,30,24,.55)}
  .mast__panel.is-stuck .mast__menu{
    padding:12px 16px;border-radius:15px;gap:8px;
    background:rgba(255,255,255,.5);-webkit-backdrop-filter:blur(16px) saturate(1.3);backdrop-filter:blur(16px) saturate(1.3);
    box-shadow:0 14px 34px -22px rgba(44,30,24,.4)}
  .mast__panel.is-stuck .mast__menu a{font-size:.98rem}
}
.mast__inner{display:grid;grid-template-columns:1fr auto;gap:48px;align-items:start}
.mast__logo{height:72px;margin-bottom:24px;border-radius:12px}
.mast__eyebrow{margin-bottom:20px}
.mast__title{font-family:var(--display);font-weight:800;letter-spacing:-.02em;font-size:clamp(2.3rem,4.8vw,4rem);line-height:1.04;color:var(--ink);max-width:20ch;margin-bottom:26px}
.mast__actions{display:flex;gap:14px;flex-wrap:wrap}
.mast__scroll{display:inline-block;position:relative;margin-top:38px;padding-bottom:9px;font-weight:600;color:var(--ink);font-size:1.05rem}
.mast__scroll::after{content:"";position:absolute;left:0;bottom:0;height:2px;width:100%;background:var(--line-2)}
.mast__scroll::before{content:"";position:absolute;left:0;bottom:0;height:2px;width:22%;background:var(--orange);animation:scrollx 2.4s ease-in-out infinite}
@keyframes scrollx{0%{left:0;width:20%}50%{left:62%;width:38%}100%{left:0;width:20%}}
/* vertical right menu */
.mast__menu{display:flex;flex-direction:column;align-items:flex-end;gap:15px;text-align:right;align-self:center}
.mast__menu a{font-family:var(--display);font-weight:700;text-transform:uppercase;letter-spacing:.01em;font-size:1.4rem;color:var(--ink);transition:color .2s var(--ease),transform .2s var(--ease)}
.mast__menu a:hover{color:var(--orange);transform:translateX(-4px)}
/* masthead Services submenu (accordion on hover) */
.mast__menu-item{display:flex;flex-direction:column;align-items:flex-end}
.mast__menu-item>a{display:inline-flex;align-items:center;gap:8px}
.mast__menu-item>a::after{content:"";width:7px;height:7px;border-right:2.4px solid currentColor;border-bottom:2.4px solid currentColor;transform:rotate(45deg);margin-top:-4px;opacity:.6;transition:transform .25s var(--ease)}
.mast__menu-item:hover>a::after{transform:rotate(45deg) translate(1px,1px);opacity:1}
.mast__submenu{display:grid;grid-template-rows:0fr;transition:grid-template-rows .32s var(--ease),opacity .28s var(--ease),margin .28s var(--ease);opacity:0;margin-top:0}
.mast__submenu-in{overflow:hidden;min-height:0;display:flex;flex-direction:column;align-items:flex-end}
.mast__menu-item:hover .mast__submenu{grid-template-rows:1fr;opacity:1;margin-top:10px}
.mast__submenu a{font-size:.82rem;font-weight:600;letter-spacing:.04em;color:var(--slate);padding:5px 0}
.mast__submenu a:hover{color:var(--orange)}
.mast .marquee{margin-top:0}
/* homepage: hide the duplicate top bar on desktop (the fixed hero carries the menu) */
@media(min-width:761px){.nav--home{display:none}}

/* ---------- STATS ---------- */
.stats{padding:70px 0;background:var(--cream);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.stats__grid{display:grid;grid-template-columns:repeat(4,1fr);gap:30px}
.stat{text-align:center}
.stat__num{font-family:var(--display);font-weight:800;font-size:clamp(2.4rem,4.8vw,3.4rem);letter-spacing:-.02em;color:var(--ink)}
.stats .stat:nth-child(1) .stat__num{color:var(--orange)}
.stats .stat:nth-child(2) .stat__num{color:var(--red)}
.stats .stat:nth-child(3) .stat__num{color:var(--green)}
.stats .stat:nth-child(4) .stat__num{color:var(--blue)}
.stat__label{margin-top:8px;color:var(--slate);font-size:.98rem;font-weight:500}

/* ---------- ABOUT ---------- */
.about{background:var(--sand)}   /* same beige as the rest, About no longer singled out */
.about .statcard__desc,
.about .statcard__cats{color:#5A4030}   /* brown body text on the beige band */
.about__grid{display:grid;grid-template-columns:1.1fr .9fr;gap:64px;align-items:center}
.about__lead{margin-top:22px;color:var(--slate);font-size:1.14rem;max-width:54ch}
.about__do{list-style:none;display:flex;flex-wrap:wrap;gap:10px;margin:28px 0 0;padding:0}
.about__do li{font-family:var(--mono);font-size:.8rem;font-weight:700;color:var(--ink);background:var(--cream);border:1px solid var(--line);border-radius:999px;padding:.55em 1em}
.about__stats{display:grid;grid-template-columns:1fr 1fr;gap:18px}
.astat{background:var(--cream);border:1px solid var(--line);border-radius:var(--r);padding:28px 26px}
.astat__num{font-family:var(--display);font-weight:800;font-size:clamp(2.2rem,4vw,3rem);letter-spacing:-.02em;line-height:1}
.about__stats .astat:nth-child(1) .astat__num{color:var(--orange)}
.about__stats .astat:nth-child(2) .astat__num{color:var(--red)}
.about__stats .astat:nth-child(3) .astat__num{color:var(--green)}
.about__stats .astat:nth-child(4) .astat__num{color:var(--blue)}
.astat__label{margin-top:8px;color:var(--slate);font-size:.95rem;font-weight:500}
/* IndiaToday-style stat cards (Brand Collaborations / Influencer Network / Our Reach) */
/* horizontal cards that stack up as you scroll, each rising from under the one
   above it and pins on top (sticky pile) */
.statcards{display:flex;flex-direction:column;gap:30px;max-width:1000px;margin:0 auto}
.statcard{position:sticky;background:var(--paper);border:1px solid var(--line);border-radius:26px;
  padding:36px clamp(28px,3.4vw,48px);display:flex;flex-direction:row-reverse;align-items:center;gap:clamp(24px,4vw,56px);
  min-height:220px;overflow:hidden;transform-origin:center top;will-change:transform;
  box-shadow:6px 0 0 0 var(--orange), 0 30px 60px -34px rgba(44,30,24,.3)}
.statcard:nth-child(1){top:130px}
.statcard:nth-child(2){top:150px}
.statcard:nth-child(3){top:170px}
.statcard__body{position:relative;z-index:1;flex:1}
.statcard__title{font-family:var(--display);font-weight:500;text-transform:uppercase;
  font-size:clamp(1.4rem,2.4vw,2rem);line-height:1.05;letter-spacing:.01em;color:var(--ink);margin-bottom:14px}
.statcard__desc{color:var(--slate);font-size:1rem;line-height:1.55}
.statcard__tags{display:flex;flex-wrap:wrap;gap:8px;margin-top:16px}
.statcard__tags span{font-family:var(--mono);font-size:.7rem;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--orange);background:var(--cream);border:1px solid var(--line);border-radius:999px;padding:5px 25px}
.statcard__cats{margin-top:14px;font-size:.9rem;color:var(--slate);line-height:1.5}
.statcard__cats b{color:var(--ink);text-transform:uppercase;font-family:var(--display);letter-spacing:.02em}
.statcard__num{position:relative;z-index:1;margin-top:0;flex-shrink:0;text-align:left;min-width:clamp(150px,20vw,240px);
  font-family:var(--display);font-weight:800;
  font-size:clamp(3rem,6vw,5rem);color:var(--orange);letter-spacing:-.02em;line-height:1}
.statcard__arcs{position:absolute;top:-70px;right:-70px;width:260px;height:260px;pointer-events:none;
  background:repeating-radial-gradient(circle at top right, transparent 0 14px, rgba(92,58,42,.16) 14px 15.5px);
  -webkit-mask-image:radial-gradient(circle at top right,#000,transparent 66%);
  mask-image:radial-gradient(circle at top right,#000,transparent 66%)}
@media(max-width:860px){
  .statcards{gap:22px}
  .statcard{position:static;flex-direction:column;align-items:flex-start;gap:18px;min-height:0;padding:30px 26px}
  .statcard__num{text-align:left;min-width:0;margin-top:4px;font-size:clamp(2.6rem,12vw,3.4rem)}
}

/* ---------- COMMITMENT (CPV & ER) ---------- */
/* commitment = brand lockup: logo's brown-gradient background + metallic bronze text */
.commit{padding:96px 0;background:linear-gradient(135deg,#1D100E,#503533 50%,#1D100E);color:#DAD7D3;position:relative;overflow:hidden}
.commit::before{content:"";position:absolute;inset:0;background:radial-gradient(60% 80% at 88% 8%,rgba(218,215,211,.14),transparent 60%);pointer-events:none}
.commit__grid{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:center;position:relative;z-index:1}
.commit__inner{max-width:980px;margin:0 auto;text-align:center;position:relative;z-index:1}
.commit__statement{font-size:clamp(1.7rem,3.4vw,2.5rem);line-height:1.24;margin-top:18px;font-weight:800;letter-spacing:-.01em;text-transform:capitalize;
  background:linear-gradient(120deg,#9E947E,#DAD7D3 50%,#9E947E);-webkit-background-clip:text;background-clip:text;color:transparent}
.kicker--on{background:linear-gradient(120deg,#9E947E,#DAD7D3 50%,#9E947E);-webkit-background-clip:text;background-clip:text;color:transparent}
.commit__title{font-size:clamp(1.9rem,3.8vw,3rem);color:#fff;line-height:1.1}
.commit__abbr-inline{background:rgba(158,148,126,.92);color:#1D100E;-webkit-text-fill-color:#1D100E;border-radius:10px;padding:0 .18em;-webkit-box-decoration-break:clone;box-decoration-break:clone}
.commit__sub{margin-top:20px;color:rgba(255,255,255,.92);font-size:1.12rem;max-width:46ch}
.commit__cards{display:grid;grid-template-columns:1fr 1fr;gap:18px}
.commit__card{background:rgba(255,255,255,.14);border:1px solid rgba(255,255,255,.3);border-radius:var(--r);padding:26px 24px;backdrop-filter:blur(6px);-webkit-backdrop-filter:blur(6px)}
.commit__abbr{display:inline-flex;align-items:center;justify-content:center;font-family:var(--mono);font-weight:700;font-size:1rem;color:var(--orange);background:#fff;border-radius:10px;padding:.35em .7em;margin-bottom:14px}
.commit__card h3{color:#fff;font-size:1.2rem;margin-bottom:8px}
.commit__card p{color:rgba(255,255,255,.9);font-size:.96rem}

/* ---------- CARDS (accordion) ---------- */
.cards{display:flex;flex-direction:column;gap:16px}
.card{
  --c:var(--orange);
  background:var(--paper);border:1px solid var(--line);border-radius:var(--r);padding:6px 34px 6px 40px;
  position:relative;overflow:hidden;box-shadow:0 12px 34px -22px rgba(44,30,24,.22);
  transition:border-color .35s var(--ease),box-shadow .35s var(--ease);
}
.card::before{content:"";position:absolute;top:0;bottom:0;left:0;width:5px;background:var(--c);transition:width .3s var(--ease)}
.card.is-open,.card:hover{border-color:transparent;box-shadow:0 26px 56px -30px rgba(44,30,24,.3)}
.card.is-open::before,.card:hover::before{width:9px}
.cards .card:nth-child(1){--c:var(--orange)}
.cards .card:nth-child(2){--c:var(--red)}
.cards .card:nth-child(3){--c:var(--green)}
.cards .card:nth-child(4){--c:var(--blue)}
.cards .card:nth-child(5){--c:var(--orange)}
.cards .card:nth-child(6){--c:var(--green)}
/* clickable heading row */
.card__head{display:flex;align-items:center;justify-content:space-between;gap:24px;width:100%;
  background:none;border:0;cursor:pointer;font:inherit;color:inherit;text-align:left;padding:22px 0}
.card h3{font-size:1.5rem;margin:0;color:var(--ink);transition:color .25s var(--ease)}
.card.is-open h3,.card__head:hover h3{color:var(--c)}
.card__icon{flex-shrink:0;width:12px;height:12px;margin-right:5px;border-right:2.5px solid var(--c);border-bottom:2.5px solid var(--c);transform:rotate(45deg);transition:transform .35s var(--ease)}
.card.is-open .card__icon{transform:rotate(-135deg)}
/* collapsing description panel */
.card__panel{overflow:hidden;max-height:0;opacity:0;transition:max-height .42s var(--ease),opacity .3s var(--ease)}
.card.is-open .card__panel{max-height:520px;opacity:1}
.card__body{padding-bottom:26px}
.card p{color:var(--slate);font-size:1.12rem;margin:0;max-width:70ch}
/* clickable link cards (whole card links to the service page) */
.card--link{display:block;text-decoration:none;color:inherit;transform:translateZ(0)}
.card--link .card__head{padding:22px 0 0}
.card--link .card__body{padding:12px 0 24px}
.card__arrow{flex-shrink:0;color:var(--c);font-size:1.6rem;font-weight:700;line-height:1;transition:transform .25s var(--ease)}
.card--link:hover h3{color:var(--c)}
.card--link:hover .card__arrow{transform:translateX(8px)}
.card--link:hover{transform:translateY(-3px)}
.tierline{list-style:none;display:flex;flex-wrap:wrap;gap:8px;margin:18px 0 0;padding:0}
.tierline li{font-family:var(--mono);font-size:.78rem;color:var(--slate);border:1px solid var(--line-2);border-radius:8px;padding:.4em 4.5em;font-weight:700}
.tierline b{color:var(--c)}
.card__more{display:inline-flex;align-items:center;gap:6px;margin-top:18px;font-weight:600;font-size:.95rem;color:var(--c);transition:gap .25s var(--ease)}
.card__more:hover{gap:11px}
.case__more{display:inline-flex;align-items:center;gap:6px;margin-top:14px;font-weight:600;font-size:.9rem;color:var(--orange);transition:gap .25s var(--ease)}
.case__more:hover{gap:11px}
.case--feature .case__more{color:var(--orange-2)}

/* ---------- NETWORK ---------- */
.net{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.net__col{--c:var(--orange);background:var(--paper);border:1px solid var(--line);border-radius:var(--r);padding:34px 30px;box-shadow:0 12px 34px -22px rgba(44,30,24,.2);transition:transform .35s var(--ease),box-shadow .35s var(--ease)}
.net__col:hover{transform:translateY(-6px);box-shadow:0 30px 60px -30px rgba(44,30,24,.3)}
.net .net__col:nth-child(1){--c:var(--orange)}
.net .net__col:nth-child(2){--c:var(--red)}
.net .net__col:nth-child(3){--c:var(--blue)}
.net__col h3{font-size:.95rem;color:var(--c);font-weight:700;text-transform:uppercase;letter-spacing:.08em;font-family:var(--mono)}
.net__big{font-family:var(--display);font-weight:800;font-size:3rem;color:var(--ink);margin:10px 0 4px;letter-spacing:-.02em}
.net__cap{color:var(--slate);font-size:.95rem;font-weight:500}
.taglist{list-style:none;padding:0;margin:22px 0 0;display:flex;flex-direction:column}
.taglist li{padding:11px 0;border-top:1px solid var(--line);font-size:.98rem;color:var(--ink);font-weight:500}
.taglist li:last-child{border-bottom:1px solid var(--line)}

/* ---------- WORK ---------- */
.work{display:grid;grid-template-columns:repeat(4,1fr);gap:22px}
.case{
  background:var(--cream);border:1px solid var(--line);border-radius:var(--r);padding:30px;
  display:flex;flex-direction:column;min-height:240px;box-shadow:0 12px 34px -24px rgba(44,30,24,.2);
  transition:transform .35s var(--ease),box-shadow .35s var(--ease);
}
.case:hover{transform:translateY(-6px);box-shadow:0 30px 60px -30px rgba(44,30,24,.3)}
.case--feature{grid-column:span 2;background:linear-gradient(150deg,var(--ink),var(--ink-2));border-color:transparent}
.case--wide{grid-column:span 2}
.case__tag{font-family:var(--mono);font-size:.72rem;letter-spacing:.1em;text-transform:uppercase;color:var(--orange);font-weight:700}
.case__metric{font-family:var(--display);font-weight:800;font-size:clamp(2.4rem,5vw,3.6rem);color:var(--ink);margin:auto 0 6px;letter-spacing:-.02em;line-height:1}
.case h3{font-size:1.2rem;margin-bottom:8px;color:var(--ink)}
.case p{color:var(--slate);font-size:.96rem}
/* feature card = dark */
.case--feature .case__tag{color:var(--orange-2)}
.case--feature .case__metric{font-size:clamp(3rem,7vw,5rem);color:#fff}
.case--feature h3{color:#fff}
.case--feature p{color:rgba(255,255,255,.72)}
/* colorful metrics per card */
.work .case:nth-child(2) .case__metric{color:var(--red)}
.work .case:nth-child(2) .case__tag{color:var(--red)}
.work .case:nth-child(3) .case__metric{color:var(--green)}
.work .case:nth-child(3) .case__tag{color:var(--green)}
.work .case:nth-child(4) .case__metric{color:var(--blue)}
.work .case:nth-child(4) .case__tag{color:var(--blue)}
.work .case:nth-child(5) .case__metric{color:var(--orange)}

/* ---------- REEL SHOWCASE ---------- */
.reels{display:grid;grid-template-columns:repeat(auto-fill,minmax(196px,1fr));gap:20px}
.reel{display:block;text-decoration:none;transition:transform .35s var(--ease)}
.reel:hover{transform:translateY(-6px)}
.reel__media{position:relative;aspect-ratio:9/16;border-radius:18px;overflow:hidden;
  background:linear-gradient(160deg,var(--g1,#2C1E18),var(--g2,#0D1730));
  box-shadow:0 20px 44px -22px rgba(44,30,24,.45);display:flex;align-items:center;justify-content:center}
.reel__media::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(0,0,0,.18),transparent 26%,transparent 58%,rgba(0,0,0,.6));pointer-events:none}
.reel__badge{position:absolute;top:12px;left:12px;z-index:3;display:inline-flex;align-items:center;font-family:var(--display);font-weight:700;font-size:.82rem;color:#fff;background:rgba(255,255,255,.2);backdrop-filter:blur(4px);-webkit-backdrop-filter:blur(4px);padding:.32em .7em;border-radius:8px}
.reel__play{position:relative;z-index:3;width:54px;height:54px;border-radius:50%;background:rgba(255,255,255,.92);display:flex;align-items:center;justify-content:center;box-shadow:0 12px 26px -8px rgba(0,0,0,.55);transition:transform .3s var(--ease)}
.reel:hover .reel__play{transform:scale(1.1)}
.reel__meta{position:absolute;z-index:3;left:13px;right:13px;bottom:13px;display:flex;gap:16px}
.reel__stat{display:inline-flex;align-items:center;gap:.4em;color:#fff;font-weight:700;font-size:.92rem}
.reel__cap{margin-top:13px}
.reel__cap b{display:block;color:var(--ink);font-family:var(--display);font-weight:700;font-size:1.04rem;letter-spacing:-.01em}
.reel__cap span{color:var(--slate);font-size:.84rem;font-family:var(--mono)}

/* ---------- WHY ---------- */
.why__grid{display:grid;grid-template-columns:.85fr 1.15fr;gap:60px;align-items:start}
.why{list-style:none;margin:0 auto;padding:0;display:flex;flex-direction:column;max-width:880px}
.why li{display:flex;gap:24px;padding:26px 0;border-top:1px solid var(--line)}
.why li:last-child{border-bottom:1px solid var(--line)}
.why__n{font-family:var(--mono);font-weight:700;font-size:.95rem;padding-top:4px;flex-shrink:0}
.why li:nth-child(1) .why__n{color:var(--orange)}
.why li:nth-child(2) .why__n{color:var(--red)}
.why li:nth-child(3) .why__n{color:var(--green)}
.why li:nth-child(4) .why__n{color:var(--blue)}
.why li:nth-child(5) .why__n{color:var(--orange)}
.why h3{font-size:1.25rem;margin-bottom:8px;color:var(--ink)}
.why p{color:var(--slate);font-size:1rem}

/* ---------- PROCESS (how we work) ---------- */
.flow{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(5,1fr);gap:18px}
.flow__step{--c:var(--orange);background:var(--cream);border:1px solid var(--line);border-radius:var(--r);padding:28px 22px;transition:transform .35s var(--ease),box-shadow .35s var(--ease)}
.flow__step:nth-child(2){--c:var(--red)}
.flow__step:nth-child(3){--c:var(--green)}
.flow__step:nth-child(4){--c:var(--blue)}
.flow__step:nth-child(5){--c:var(--orange)}
.flow__step:hover{transform:translateY(-6px);box-shadow:0 26px 56px -30px rgba(44,30,24,.3)}
.flow__n{font-family:var(--mono);font-weight:700;font-size:1rem;color:var(--c)}
.flow__step h3{font-size:1.1rem;margin:12px 0 8px;color:var(--ink)}
.flow__step p{color:var(--slate);font-size:.93rem;margin:0}
@media(max-width:980px){.flow{grid-template-columns:repeat(2,1fr)}}
@media(max-width:560px){.flow{grid-template-columns:1fr}}

/* ---------- INTERNAL DETAIL PAGES ---------- */
.nav--page{transform:none;opacity:1;pointer-events:auto;background:rgba(255,255,255,.92);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);border-bottom-color:var(--line);box-shadow:0 6px 24px -18px rgba(44,30,24,.5)}
.nav--page .nav__logo--light{display:none}
.nav--page .nav__logo--dark{display:block}
.nav--page .nav__links a{color:var(--slate)}
.nav--page .nav__links a:hover{color:var(--ink)}
.nav--page .nav__toggle span{background:var(--ink)}

.phero{padding:150px 0 66px;background:linear-gradient(160deg,var(--ink),var(--ink-2));color:#fff;position:relative;overflow:hidden}
.phero::before{content:"";position:absolute;inset:0;background:radial-gradient(60% 80% at 85% 6%,rgba(92,58,42,.22),transparent 60%);pointer-events:none}
.phero__inner{position:relative;z-index:1;max-width:920px}
.phero .kicker{color:var(--orange-2)}
.phero__back{display:inline-flex;align-items:center;gap:7px;color:rgba(255,255,255,.68);font-size:.9rem;font-weight:500;margin-bottom:20px}
.phero__back:hover{color:#fff}
.phero h1{font-size:clamp(2.2rem,5.2vw,3.9rem);color:#fff;line-height:1.04;letter-spacing:-.02em;margin-top:14px}
.phero__sub{margin-top:22px;color:rgba(255,255,255,.76);font-size:1.16rem;line-height:1.6;max-width:64ch}
.phero__metrics{display:flex;flex-wrap:wrap;gap:18px 46px;margin-top:44px}
.phero__metric b{display:block;font-family:var(--display);font-weight:800;font-size:clamp(1.9rem,4vw,2.8rem);color:#fff;letter-spacing:-.02em;line-height:1}
.phero__metric span{display:block;margin-top:7px;color:rgba(255,255,255,.6);font-size:.9rem;font-weight:500}

.prose{max-width:780px}
.prose .lead{font-size:1.2rem;color:var(--ink);line-height:1.65;font-weight:500;margin:0 0 22px}
.prose h2{font-size:clamp(1.5rem,3.2vw,2.2rem);color:var(--ink);margin:0 0 18px;letter-spacing:-.01em}
.prose h3{font-size:1.2rem;color:var(--ink);margin:32px 0 10px}
.prose p{color:var(--slate);font-size:1.08rem;line-height:1.75;margin:0 0 20px}
.prose ul{margin:0 0 22px;padding:0;list-style:none;display:flex;flex-direction:column;gap:13px}
.prose ul li{position:relative;padding-left:28px;color:var(--slate);font-size:1.05rem;line-height:1.6}
.prose ul li::before{content:"";position:absolute;left:2px;top:8px;width:9px;height:9px;background:var(--orange);border-radius:2px;transform:rotate(45deg)}

.feat{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.feat__item{--c:var(--orange);background:var(--paper);border:1px solid var(--line);border-radius:var(--r);padding:28px 24px;box-shadow:0 12px 34px -22px rgba(44,30,24,.2);transition:transform .35s var(--ease),box-shadow .35s var(--ease)}
.feat__item:hover{transform:translateY(-6px);box-shadow:0 30px 60px -30px rgba(44,30,24,.3)}
.feat__item:nth-child(2){--c:var(--red)}
.feat__item:nth-child(3){--c:var(--green)}
.feat__item:nth-child(4){--c:var(--blue)}
.feat__item:nth-child(5){--c:var(--orange)}
.feat__item:nth-child(6){--c:var(--green)}
.feat__k{font-family:var(--mono);font-weight:700;font-size:.78rem;color:var(--c);text-transform:uppercase;letter-spacing:.08em}
.feat__item h3{font-size:1.16rem;color:var(--ink);margin:12px 0 8px}
.feat__item p{color:var(--slate);font-size:.97rem;margin:0;line-height:1.6}

.ctaband{padding:92px 0;background:linear-gradient(135deg,var(--orange),var(--orange-2));color:#fff;text-align:center;position:relative;overflow:hidden}
.ctaband::before{content:"";position:absolute;inset:0;background:radial-gradient(60% 80% at 88% 8%,rgba(255,255,255,.18),transparent 60%);pointer-events:none}
.ctaband__inner{position:relative;z-index:1;max-width:720px;margin:0 auto}
.ctaband h2{font-size:clamp(1.8rem,3.6vw,2.8rem);color:#fff;line-height:1.16}
.ctaband p{margin-top:14px;color:rgba(255,255,255,.9);font-size:1.1rem}
.ctaband__actions{margin-top:30px;display:flex;gap:14px;justify-content:center;flex-wrap:wrap}
.btn--light{background:#fff;color:var(--ink);border-color:#fff}
.btn--light:hover{transform:translateY(-2px);box-shadow:0 18px 42px -12px rgba(0,0,0,.3)}
.btn--outline-light{border-color:rgba(255,255,255,.6);color:#fff;background:transparent}
.btn--outline-light:hover{border-color:#fff;background:rgba(255,255,255,.12);transform:translateY(-2px)}

@media(max-width:980px){.feat{grid-template-columns:repeat(2,1fr)}}
@media(max-width:560px){.feat{grid-template-columns:1fr}}

/* ---------- CONTACT (dark closing block) ---------- */
.contact{background:linear-gradient(160deg,var(--ink),var(--ink-2))}
.contact__grid{display:grid;grid-template-columns:1fr 1fr;gap:60px;align-items:center}
.contact .kicker{color:var(--orange-2)}
.contact .section__title{color:#fff}
.contact .section__sub{color:rgba(255,255,255,.72)}
.contact__list{list-style:none;padding:0;margin:34px 0 0;display:flex;flex-direction:column;gap:16px}
.contact__list li{display:flex;flex-direction:column;gap:2px}
.contact__list span{font-family:var(--mono);font-size:.74rem;letter-spacing:.12em;text-transform:uppercase;color:rgba(255,255,255,.55)}
.contact__list a{font-size:1.18rem;font-weight:600;color:#fff;transition:color .2s}
.contact__list a:hover{color:var(--orange-2)}
.form{background:rgba(255,255,255,.05);border:1px solid rgba(255,255,255,.14);border-radius:22px;padding:34px;display:flex;flex-direction:column;gap:18px}
.field{display:flex;flex-direction:column;gap:8px}
.field label{font-family:var(--mono);font-size:.74rem;letter-spacing:.1em;text-transform:uppercase;color:rgba(255,255,255,.6)}
.field input,.field select{
  font-family:var(--body);font-size:1rem;color:#fff;
  background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.18);border-radius:12px;padding:13px 15px;
  transition:border-color .2s,box-shadow .2s;width:100%;
}
.field input::placeholder{color:rgba(255,255,255,.4)}
.field input:focus,.field select:focus{outline:none;border-color:var(--orange);box-shadow:0 0 0 3px rgba(92,58,42,.25)}
.field select{appearance:none;color:#fff;background-image:url("data:image/svg+xml,%3Csvg width='12' height='8' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath d='M1 1l5 5 5-5' stroke='%23ffffff' stroke-width='1.6' fill='none' stroke-linecap='round'/%3E%3C/svg%3E");background-repeat:no-repeat;background-position:right 16px center}
.field select option{color:#2C1E18}
.form__submit{margin-top:6px}
.form__status{font-size:.92rem;color:var(--orange-2);min-height:1.2em}
.form__status.is-ok{color:#9ED8B0}
.form__status.is-error{color:#F0A08C}
.form__submit[disabled]{opacity:.6;cursor:progress;transform:none}
/* honeypot: off-screen for people, still fillable by bots */
.hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}

/* ---------- FOOTER ---------- */
.footer{background:var(--ink-2);color:#fff;padding:70px 0 30px}
.footer__inner{display:grid;grid-template-columns:1.2fr 2fr;gap:50px}
.footer__brand p{color:rgba(255,255,255,.65);font-size:.98rem;margin-top:18px;max-width:42ch}
.footer__cols{display:grid;grid-template-columns:repeat(3,1fr);gap:30px}
.footer__cols h4{font-family:var(--mono);font-size:.74rem;letter-spacing:.12em;text-transform:uppercase;color:rgba(255,255,255,.5);font-weight:700;margin-bottom:16px}
.footer__cols a{display:block;color:rgba(255,255,255,.85);padding:6px 0;font-size:.96rem;transition:color .2s}
.footer__cols a:hover{color:var(--orange-2)}
.footer__bar{display:flex;justify-content:space-between;gap:16px;margin-top:50px;padding-top:24px;border-top:1px solid rgba(255,255,255,.12);color:rgba(255,255,255,.55);font-size:.86rem;font-family:var(--mono)}
.footer__legal a{color:inherit;transition:color .2s}
.footer__legal a:hover{color:var(--orange-2)}

/* ---------- reveal footer: fixed at bottom, sections scroll up over it ---------- */
main{position:relative;z-index:2;background:var(--sand)}
.footer{position:fixed;left:0;right:0;bottom:0;z-index:1}

/* ---------- auto-scrolling reel strip (work section) ---------- */
.reelstrip{margin-top:54px;overflow:hidden;-webkit-mask-image:linear-gradient(90deg,transparent,#000 5%,#000 95%,transparent);mask-image:linear-gradient(90deg,transparent,#000 5%,#000 95%,transparent)}
.reelstrip__track{display:flex;gap:18px;width:max-content;animation:reelscroll 48s linear infinite}
.reelstrip:hover .reelstrip__track{animation-play-state:paused}
.reelstrip__item{width:215px;aspect-ratio:9/16;border-radius:16px;overflow:hidden;flex-shrink:0;background:var(--ink-2);box-shadow:0 18px 44px -24px rgba(44,30,24,.45)}
.reelstrip__item video{width:100%;height:100%;object-fit:cover;display:block;pointer-events:none}
@keyframes reelscroll{from{transform:translateX(0)}to{transform:translateX(-50%)}}
@media(max-width:600px){.reelstrip__item{width:150px}}

/* ---------- campaign reel gallery (clickable, opens Instagram) ---------- */
.rgrid{display:grid;grid-template-columns:repeat(5,1fr);gap:18px}
.rcard{position:relative;display:block;aspect-ratio:9/16;border-radius:16px;overflow:hidden;background:var(--ink-2);
  box-shadow:0 16px 40px -22px rgba(44,30,24,.4);transition:transform .3s var(--ease),box-shadow .3s var(--ease)}
.rcard:hover{transform:translateY(-5px);box-shadow:0 30px 60px -28px rgba(44,30,24,.5)}
.rcard__thumb{width:100%;height:100%;object-fit:cover;transition:transform .4s var(--ease)}
.rcard:hover .rcard__thumb{transform:scale(1.05)}
.rcard::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(0,0,0,.28),transparent 32%,transparent 68%,rgba(0,0,0,.32))}
.rcard__badge{position:absolute;top:10px;left:10px;z-index:2;background:rgba(255,255,255,.94);color:var(--ink);
  font-family:var(--display);font-size:.72rem;font-weight:800;letter-spacing:.02em;padding:5px 11px;border-radius:999px}
.rcard__play{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);z-index:2;width:46px;height:46px;border-radius:50%;
  background:rgba(92,58,42,.88);display:flex;align-items:center;justify-content:center;padding-left:3px;
  opacity:0;transition:opacity .25s var(--ease)}
.rcard:hover .rcard__play{opacity:1}
@media(max-width:900px){.rgrid{grid-template-columns:repeat(4,1fr)}}
@media(max-width:640px){.rgrid{grid-template-columns:repeat(2,1fr);gap:12px}}
/* one-line auto-scrolling reel row (left to right) */
.rmarquee{overflow:hidden;-webkit-mask-image:linear-gradient(90deg,transparent,#000 3%,#000 97%,transparent);mask-image:linear-gradient(90deg,transparent,#000 3%,#000 97%,transparent)}
.rmarquee__track{display:flex;gap:18px;width:max-content;animation:rmarquee 72s linear infinite}
.rmarquee:hover .rmarquee__track{animation-play-state:paused}
.rmarquee .rcard{width:210px;flex-shrink:0}
@keyframes rmarquee{from{transform:translateX(-50%)}to{transform:translateX(0)}}
@media(max-width:640px){.rmarquee .rcard{width:150px}}

/* ---------- reveal animation ---------- */
.reveal{opacity:0;transform:translateY(26px);transition:opacity .7s var(--ease),transform .7s var(--ease);will-change:opacity,transform}
.reveal.is-in{opacity:1;transform:none}
/* directional reveal variants */
.reveal--left{transform:translateX(-46px)}
.reveal--right{transform:translateX(46px)}
.reveal--scale{transform:scale(.92)}
.reveal--up-lg{transform:translateY(54px)}

/* ---------- scroll progress bar ---------- */
.scrollbar{position:fixed;top:0;left:0;height:3px;width:100%;transform:scaleX(0);transform-origin:0 50%;background:linear-gradient(90deg,var(--orange),var(--orange-2));z-index:120;will-change:transform;pointer-events:none}

/* ---------- responsive ---------- */
@media(max-width:1180px){.feed{display:none}}
@media(max-width:980px){
  .cards,.net,.work{grid-template-columns:repeat(2,1fr)}
  .case--feature,.case--wide{grid-column:span 2}
  .why__grid{grid-template-columns:1fr;gap:34px}
  .contact__grid{grid-template-columns:1fr;gap:40px}
  .footer__inner{grid-template-columns:1fr;gap:36px}
  .about__grid{grid-template-columns:1fr;gap:40px}
  .commit__grid{grid-template-columns:1fr;gap:36px}
}
@media(max-width:760px){
  .nav__links,.nav__cta{display:none}
  .nav__toggle{display:flex}
  .nav__mobile{display:flex}
  .section{padding:84px 0}
  .section--banded{padding-top:44px}
  .commit + .section--banded{padding-top:80px}
  .sectionband{padding:66px 0 62px;margin-bottom:56px}
  .sectionband .kicker{font-size:clamp(1.65rem,7.6vw,2.4rem)}
  .section--banded .section__title{font-size:clamp(1.85rem,7.2vw,2.6rem)}
  .stats__grid{grid-template-columns:repeat(2,1fr);gap:34px 20px}
  .cards,.net{grid-template-columns:1fr}
  .card{padding:2px 20px 2px 26px}
  .card__head{padding:20px 0}
  .card h3{font-size:1.16rem}
  .work{grid-template-columns:1fr}
  .case--feature,.case--wide{grid-column:span 1}
  .footer__cols{grid-template-columns:1fr 1fr}
  .footer__bar{flex-direction:column;gap:8px}
  .about__stats,.commit__cards{grid-template-columns:1fr}
  .reels{grid-template-columns:repeat(2,1fr);gap:14px}
  .nav{transform:none;opacity:1;pointer-events:auto}
  .mast__video{height:48vh;min-height:340px}
  .mast__inner{grid-template-columns:1fr;gap:0}
  .mast__menu{display:none}
  .mast__panel{padding:44px 0 42px}
  .mast__logo{height:56px}
  .mast__title{font-size:clamp(2rem,8.6vw,3.2rem);max-width:100%}
  .line__in{white-space:normal}
  .rotator{height:1.22em}
  .eyebrow{white-space:normal;line-height:1.5;font-size:.7rem;letter-spacing:.06em}
}
@media(max-width:420px){
  .footer__cols{grid-template-columns:1fr}
}

/* ---------- CURVED VIDEO WALL (opraah-style hero banner) ---------- */
.mast__video{background:linear-gradient(135deg,#1D100E,#503533 50%,#1D100E)}
.c3d{position:absolute;inset:0;display:flex;align-items:center;justify-content:center;perspective:840px;perspective-origin:50% 40%;overflow:hidden;z-index:1;
  /* card-w ~= arc spacing (radius*step ~= 229px) so square-cornered tiles tile flush
     edge-to-edge: no horizontal overlap, no seam gaps. radius + step unchanged (concave). */
  --card-w:234px;--card-h:390px;--radius:620px;--step:21.176deg}
.c3d__ring{position:relative;width:var(--card-w);height:var(--card-h);transform-style:preserve-3d;animation:c3dScroll 64s linear infinite}
.c3d:hover .c3d__ring{animation-play-state:paused}
/* concave full ring: we see the far wall (near side is back-face hidden), so it curves
   away at the centre and wraps toward the viewer at the edges, and scrolls seamlessly */
/* --sy is driven per-frame in JS: 1 for the tile at front-centre, shrinking toward the
   left/right edges so the centre reads big and the sides read small. rotateY + translateZ
   (the step angle + radius) stay untouched, so the concave ring geometry is unchanged. */
.c3d__card{position:absolute;inset:0;overflow:hidden;background:#1C130F;
  transform:rotateY(calc(var(--i) * var(--step))) translateZ(calc(-1 * var(--radius))) scaleY(var(--sy,1));
  backface-visibility:hidden;box-shadow:0 24px 60px -22px rgba(0,0,0,.85)}
.c3d__card video{width:100%;height:100%;object-fit:cover;display:block;pointer-events:none}
/* right-to-left continuous scroll (flip the sign for left-to-right) */
@keyframes c3dScroll{from{transform:rotateY(0)}to{transform:rotateY(-360deg)}}
/* perspective grid floor under the wall */
.mast__grid{position:absolute;left:50%;bottom:0;width:320%;height:58%;z-index:0;pointer-events:none;
  transform:translateX(-50%) rotateX(76deg);transform-origin:50% 100%;
  background-image:linear-gradient(rgba(255,255,255,.12) 1px,transparent 1px),linear-gradient(90deg,rgba(255,255,255,.12) 1px,transparent 1px);
  background-size:46px 46px;
  -webkit-mask-image:radial-gradient(120% 92% at 50% 100%,#000 28%,transparent 72%);mask-image:radial-gradient(120% 92% at 50% 100%,#000 28%,transparent 72%)}
/* side + bottom fade so the wall melts into the banner */
.mast__video::after{content:"";position:absolute;inset:0;pointer-events:none;z-index:2;
  background:linear-gradient(90deg,#1D100E,transparent 13%,transparent 87%,#1D100E),linear-gradient(180deg,transparent 58%,rgba(29,16,14,.55))}

@media(max-width:760px){
  .c3d{--card-w:170px;--card-h:250px;--radius:440px;perspective:560px}
}
@media(max-width:460px){
  .c3d{--card-w:135px;--card-h:205px;--radius:340px;perspective:450px}
}

/* ---------- reduced motion ---------- */
@media(prefers-reduced-motion:reduce){
  *{animation:none!important;transition:none!important;scroll-behavior:auto!important}
  .reveal{opacity:1;transform:none}
  .marquee__track{animation:none;transform:none}
  .hero__load,.line__in,.rotator,.fcard{opacity:1;transform:none}
}

/* ---------- reels: Instagram button + inline player lightbox ---------- */
.reels__cta{margin-top:26px}
.reel{cursor:pointer}
.rbox{position:fixed;inset:0;z-index:200;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:16px;padding:3vh 4vw;background:rgba(8,6,20,.9);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);opacity:0;pointer-events:none;transition:opacity .3s var(--ease)}
.rbox.is-open{opacity:1;pointer-events:auto}
.rbox__frame{position:relative;width:min(400px,92vw);border-radius:16px;overflow:hidden;background:#fff;box-shadow:0 40px 100px -30px rgba(0,0,0,.85);transform:scale(.96);transition:transform .3s var(--ease)}
.rbox.is-open .rbox__frame{transform:none}
.rbox__embed{width:100%;min-height:50vh;display:flex}
.rbox__embed iframe{display:block;width:100%;height:min(76vh,720px);border:0;background:#fff}
.rbox__cta{flex-shrink:0}
.rbox__close{position:absolute;top:20px;right:24px;width:46px;height:46px;border-radius:50%;background:rgba(255,255,255,.14);border:1px solid rgba(255,255,255,.3);color:#fff;font-size:26px;line-height:1;cursor:pointer;display:flex;align-items:center;justify-content:center;transition:background .25s var(--ease),transform .25s var(--ease)}
.rbox__close:hover{background:var(--orange);transform:rotate(90deg)}